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Focus on The User

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At the top sits my pillar content. This my video blog, my Q&A show AskGaryVee, Keynotes, or original podcasts. From there, I’m able to repurpose content from that “pillar.” I can rip the audio from a keynote and turn it into a podcast. I can take a question from AskGaryVee and put it on LinkedIn if it would be valuable to a business audience. I can clip a portion of my video and put it on my Instagram account.

The content that I create is predicated on what my team can pull from the pillar content or the footage they have from filming me all day.

My latest project The Airplane Project, and one of my most powerful to date was recorded on my iPhone during a 9 hour fight with no WiFi where I literally documented myself working through my most important concepts in real time. I cut those videos into 12 rants and released it as my version of a mixtape. Even my team wanted to debate me about putting out a more polished product.

It’s definitely true that if you want to be seen or heard on social media, you have to put out valuable content on a regular basis. You should be posting Instagram stories, photos, Snaps, tweets and statuses at least 6-7 times a day.

Now you’re probably thinking: “Whoa, that’s a lot. How do I create 6-7 meaningful things a day?”

And here’s the trick.